When you publish content on your website or blog your aim is to persuade somebody to do something. It might be to place an order, contact you for more information, download a guide, subscribe to your mailing list or follow you on social media. There should always be an action in mind. Something you want …
From time to time I offer to do a quick review on the content of a business website to see if I can suggest some simple improvements. Here’s a list of some of the more common issues I encounter with website content which you might find helpful as a basis for looking at your own …
Your website should be one of the ways that you are attracting new customers. When a potential customer visits your site it ought to be the first step in a long and happy relationship. But are you attracting the right visitors in the first place? And will what they find when they get there convince …
‘Build it and they will come’. The refrain from the slightly silly but nonetheless engaging film Field of Dreams. That thought seems to sum up the attitude many start-up businesses have to their websites. Get a website up and they will come is what people often think when they start a business – just wait for …