B2B Copywriting and the Words Your Prospects Are Desperate to Hear
Words really do make a difference. A clear offer, expressed in straightforward and easy to understand language, opens the door to potential customers.
But that’s only the start.
Expert business to business (B2B) copywriting will help take your business further. The key is to build your marketing content around your customers. After all, they want to hear their story more than they want to hear yours.
Insights into the challenges your prospects face and the drivers of their buying decisions will reveal the words your prospects need to hear. They will then be ready to take the next step.
The job of a B2B copywriter is to weave these words into marketing content that engages and converts based on the unique strengths of your brand.
B2B Copywriting Helps Prospects Make Decisions
In our digitally-connected world customer journeys are even more uncertain.
Buyers control the destination and the course. Your marketing content has to engage them in a conversation and help them along their journey with your unique knowledge, insight and guidance.
I will help you understand your customers’ journey. I then help you create unique content that could only have come from your business. Content that builds trust. Content that keeps the buying process moving by answering the right question at the right time.
Copywriting That Gets to the Heart of Why People Buy
Psychology and neuroscience reveal that buying decisions are made with the heart and justified with the head – even in B2B. Unless you engage people emotionally the process never starts.
Brand recognition and reach are essential for long-term sales growth. Which is why you need a content strategy that constantly reinforces your brand values and positioning.
People need detail too, to confirm they are making the right decision, which is why the job of a B2B copywriter is part art and part science. The marketing content we create will appeal to the head and the heart.
How does your website perform?
- Is your content easy to navigate?
- Is there a clear value proposition?
- Is it clear what you expect visitors to do?
- Are you missing opportunities to engage and convert?