The Words Your Prospects Are Desperate to Hear
Your prospects are searching for answers and solutions. Will they find them in your marketing content?
Businesses are made up of people. Each has their own challenges, ambitions, and things that keep them awake at night.
Who will make the decision to buy from you or from a competitor? What words will show them your unique ability to understand their pain and unlock their ambitions?
What stories will make them say: ‘yours is the company I choose to work with’?
Together, we will discover the words your prospects are desperate to hear. I then weave them into marketing content that engages and converts based on the strengths, beliefs and values of your brand.
Customer journeys were never simple!
In our digitally-connected world customer journeys are even more uncertain.
Buyers control the destination and the course. Your marketing content has to engage them in a conversation and help them along their journey with your unique knowledge, insight and guidance.
I will help you understand your customers’ journey. I then help you create unique content that could only have come from your business. Content that builds trust. Content that keeps the buying process moving by answering the right question at the right time.
Why people buy
Psychology and neuroscience reveal that buying decisions are made with the heart and justified with the head – even in B2B. Unless you engage people emotionally the process never starts.
Brand recognition and reach are essential for long-term sales growth. Which is why you need a content strategy that constantly reinforces your brand values and positioning.
People need detail too, to confirm they are making the right decision. The marketing content we create will appeal to the head and the heart.
How does your website perform?
- Is your content easy to navigate?
- Is there a clear value proposition?
- Is it clear what you expect visitors to do?
- Are you missing opportunities to engage and convert?