Marketing Is About Being Noticed – So Why Blend Into the Scenery?
I came to B2B marketing through a career in business and operations management. I have found myself on ‘both sides of the table,’ as a buyer and as a seller of marketing services. So I can cut through the nonsense and jargon!
Your business could achieve more by changing your thinking in two key ways:
- Focus more on your market and less on your products or services.
- Be more imaginative and distinctive with your marketing.
Spend less time devising tactics to sell what you do to more people. Spend more time understanding the market: how prospects behave, what they need, what motivates their purchases.
Your larger competitors have the upper hand. They are already big and well known. Do something different to earn your space in your prospects’ memories.
If you sound the same you help their brand more than yours.
My job is to take everything I’ve learned in a long business career, sprinkle in some creativity, and fashion the messages that will make you relevant and memorable.
Things I Write About
Most of my work is digital B2B marketing, although I have also executed several B2C projects. The sectors I write for regularly include: IT, e-commerce, automotive, construction, professional services, social care, intellectual property and commercial property. Whatever your sector, if you have the subject knowledge I can turn it into words that will engage your audience and promote action.
