I have just landed on your home page. You now have less than three seconds to hook me and get me to stay. What are you going to say to me? I can’t tell you what it should be. Not without learning much more about your business and your customers. But I can tell you …
When the pipeline of good leads and prospects starts to dry up, businesses reach for the megaphone. This is a metaphorical megaphone, of course. It’s the one that blasts marketing messages through PPC, social and direct channels. More volume means more attention, right? But what if you’re not shouting things people want to hear? What …
If you are in B2B and your products or services are not 100% unique, you have a customer experience business – that’s it. You might be in accountancy, law, IT, telecoms or just about anything else. The reality is that there are dozens (or possibly more) competitors that your customers or prospects could find in …
The desire to measure customer satisfaction consumes budget and energy in many many businesses. I often wonder why. Businesses also talk a lot about customer loyalty. And I wonder whether they are clear about what they mean by loyalty and what they expect. Study after study shows that response rates from customer satisfaction surveys are …
When did you last see an email subject line or article title that got your mouse finger twitching – desperate to find out what it was all about? Day after day I see a seemingly endless flow of headlines, blog titles and email subject lines that do nothing. They appeal to nobody in particular. They follow …
How much do you value the content on your company website? I mean really value it! Does it have a clearly defined job in securing new leads and customers? Or was it just another item on the list of things to do when the site was created? Perhaps it was a few hundred words you pumped out …