When you publish content on your website or blog your aim is to persuade somebody to do something. It might be to place an order, contact you for more information, download a guide, subscribe to your mailing list or follow you on social media. There should always be an action in mind. Something you want …
Social media and content marketing are arguably revolutionising the way businesses think about marketing and the ways in which they act. The most successful B2B marketers are now doing things that not so long ago were unthinkable and even today can seem counter-intuitive. So, what are the emerging new habits of successful B2B marketing …
There are some fascinating discussions about the extent to which CEOs and other employees should publish content on company blogs and social media platforms. Respected commentators and SEO experts like David Amerland and Mark Traphagen are strong proponents of key employees and CEOs becoming authors and presenting a human face for their brand through content …
A large part of B2B marketing and sales is proving that you know what you’re talking about. You can only sell something once somebody has accepted that you have the knowledge and expertise to meet their needs. And finding opportunities to do this can be a challenge. Traditional methods, using advertising, cold calling or direct …
I was talking to a business contact recently about a blog post they’d written. His first response was: ‘I bet you’re going to tell me I’ve got it all wrong.’ Which started me thinking: does right or wrong have any meaning whatsoever in content marketing? The article he was talking about was actually quite good. …
Do you have a favourite business blogger? Somebody whose content you make a point of reading? On the other hand do you know people who make you think ‘not THEM again’ before hitting the delete button. How did they get to achieve their superstar status or notoriety? And what should this tell you about your own …