Copywriter Somerset

B2B Copywriting – Because Words Matter

The words on your website and marketing content might be all a prospect has to go on.

This makes them kind of…

Important.

The right message helps you build preference, charge higher prices and make more profit.

Who will you trust to help you make a better impression on your prospects?

website content
marketing blogs
video scripts
email campaigns

‘Who Are You Again?’


You can’t sell to somebody who’s never heard of you.

But it’s more than that. Use the right words in your marketing and your prospects will build strong associations between your business and the things they value.

You can position your business as one that understands their problems and can solve them.

I help:

  • Build a strong and relevant value proposition for your business.
  • Shape your web content to talk directly to your prospects about their needs, ambitions and problems.
  • Focus your marketing content on the key moments when prospects become active buyers.
  • Build relevant traffic to your website.

B2B copywriting - build a unique identity

Build Trust

B2B buyers aren’t brave. Their primary instinct is survival. Without trust, nothing happens.

I help:

  • Create and execute a content plan, articles and case studies that prove you know what you’re doing and can be trusted to deliver.
  • Incorporate all-important trust building language into your communications.

Provoke Action

Effective lead generation is about getting people to do things. So much depends on the words you use.

I help:

  • Craft emails, landing pages, articles and video scripts that help capture demand and promote action.

illustration showing trust-building in B2B copywriting

Let’s discover the words your prospects are desperate to hear.

Call me on 07597 192724 or contact me HERE.

How does your website perform?


  • Is your content easy to navigate?
  • Is there a clear value proposition?
  • Is it clear what you expect visitors to do?
  • Are you missing opportunities to engage and convert?

 

A content audit from a fresh pair of eyes will give you the answers


find out more