Blog
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Modern B2B marketers seem to fall into one of two camps. The noisiest one seeks to use technology and online platforms to drive, or at least strongly influence, customers’ buying behaviour. Take a snapshot of your LinkedIn feed and you might think these are the only marketers left. There’s no arguing that technology and online…
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Take a look at your content plan (if you have one) Is your content planning still driven by keywords and search volumes? Does it feel like you’re writing about topics related to what you do – rather than for a defined set of readers? Are you really getting to the heart of what motivates your…
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The fact is that businesses don’t buy products and solutions based on features and value. It’s all about risk-adjusted value
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In B2B, your prospects buy things when they need them. They know all about their problems but focus on those that are urgent and important.
