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What do you Want from Customers? Satisfaction, Loyalty, or Something Else?

The desire to measure customer satisfaction consumes budget and energy in many many businesses. I often wonder why. Businesses also talk a lot about customer loyalty. And I wonder whether they are clear about what they mean by loyalty and what they expect. Study after study shows that response rates from customer satisfaction surveys are …

Who Murdered your Content? You did – with your Headlines!

When did you last see an email subject line or article title that got your mouse finger twitching – desperate to find out what it was all about? Day after day I see a seemingly endless flow of headlines, blog titles and email subject lines that do nothing. They appeal to nobody in particular. They follow …

What you Say is what you Sow – Words are the Seeds of Prosperity

How much do you value the content on your company website? I mean really value it! Does it have a clearly defined job in securing new leads and customers? Or was it just another item on the list of things to do when the site was created? Perhaps it was a few hundred words you pumped out …

‘We Love your Solution – but We’re not Buying it’

I’m sure everyone in B2B sales and marketing has experienced the ‘irrational’ purchaser. B2B buying decisions often seem to defy common sense. Your prospect accepts that your solution can do things their existing supplier can’t offer; they’re not happy with the customer service they’re currently getting; and your price is competitive. Yet they stick with what, and who, they know. Have you …

Data, Neuroscience and More Intelligent Marketing

The more you understand about how people behave, the easier it is to sell to them. Sounds obvious, right? But how much do we really know about what drives our behaviour? And how much more could you sell if you connected your marketing to how people really make choices and decisions? Giants of the advertising …

One Simple Word that Will Reignite your Content Marketing

Are your posts failing to get the the traction you hoped for? Do you think your business has become a victim of the ‘content shock’, where too much content competes for too few eyeballs? Here’s how one small word can give your content added relevance, engagement and ROI. Welcome to the power of ‘to’. Hopefully you …