Marketing is often made to sound complicated. Sometimes it is. And sometimes there are simple changes you can make to your website and marketing copy that can make a big difference to your marketing results. It’s all a question of focus and value. No doubt you’re all exhausted by the avalanche of hot marketing takes, …
‘There’s no point spending money on our website. We never get any leads from it anyway.’ ‘We have a website mainly so people know what we do.’ These quotes sum up the views many B2B businesses I’ve spoken to have about their websites. There’s a sense that they need a website without really being clear …
In smaller B2B organisations marketing can seem like a necessary evil. The reality for many is that it seems like a costly exercise with an impact on the bottom line that’s hard to quantify. The priority is often to control the budget so that you spend the minimum amount to generate enough leads to keep …
Imagine you run a small regional telecoms and IT support company. I’m just using this as an example for illustration – pretty much all of what I’m going to say would apply for any B2B company. The chances are that your market is dominated (in terms of sales and presence) by a mix of national …
For your business to thrive it has to be noticed. But is attention all you need? Does it help if you get noticed for a few brief seconds but are not remembered? Let’s take a trip through the world of music hall acts to understand why B2B marketing isn’t just a battle for attention, but …
One day, Reg fancied trout for dinner. Instead of going to Tescos he decided to catch his meal. After all, he had all the latest fishing gear the nice man in the angling shop had sold him. How could he fail? So he now finds himself down at the local riverbank. Occasionally, the float bobs. …