The first thing many businesses need is a website. There are loads of ways you can get this set up but, as you’ll probably live with it for a while, it’s better to think it through beforehand.
The option you choose will depend on a number of factors:
- Your IT skills
- Your design skills
There is no real substitute for a professionally designed and built website. If you can afford it, this route will give you something that looks distinctive, can be easily updated and will be reliable. It should also give you something that performs well in Google searches.
If money is very tight there are free options with, for example, Googlesites or WordPress.com, which will host a basic website that you put together with their templates. These require only a basic level of IT competence and are very easy to maintain.
A more flexible option is to look at WordPress.org. This gives you much more control over the appearance and functionality of your site and all you need to pay is around £50 per year for a hosting package, and possibly a bit more if you want to purchase a theme to make the appearance more individual. If you are reasonably confident using IT systems and don’t have much budget, this could be a good option. Several professional web-developers use WordPress, particularly for budget sites, so you’ll be in good company.
The advantage of WordPress.org hosted on your own domain is that all of the work you do to optimise your content for Google searches will benefit you directly rather than the host.
Another advantage of WordPress is that it is a blogging platform, giving you almost limitless opportunities to publish content to engage your audience.
Unfortunately this is too often an afterthought – a mistake which could make all the money and time you invest in your site a complete waste. Effective website content engages your audience and makes a compelling case for your solution. It is also structured to make everything easy to find -whether through on-site navigation or Google searches. There is a skill involved in achieving this.
If you have a limited budget your website developer might not spend much time explaining the benefits of having professionally written content. This is a shame, as it could be the difference between a site that delivers results and one that doesn’t.
Hopefully you’ll find these pointers useful. Feel free to get in touch if you want a bit more guidance.