At the end of August I made a presentation to care providers in Plymouth aimed at helping them market themselves more effectively on-line. The presentation focused in website content and on-line marketing. Thanks to the excellent folks at Venus Training for arranging the seminar.
Following the presentation I put together 10 tips for more effective website content and a few reasons why ‘just having a website’ is not enough. Here they are:
10 Tips for Better Website Content
- Write about the things that interest your customers, not about the things that interest you.
- Make sure each page on your website has a clear purpose. Who is it aimed at? What do you need to tell them? What do you want them to do next?
- Always find the most positive way of expressing your ideas – people respond to positive language.
- Break up your website content, use sub-headings and bullet points to make it easy for people to find what they want.
- Treat your home page like your shop window – give people some good reasons to come in!
- Update your content regularly. This makes sure it evolves with your business and keeps Google happy.
- Understand what motivates your customers and build your content around that.
- Use simple, straightforward language and keep your sentences short.
- Think about the tone and writing style that are most appropriate for your business and which will engage your target customers.
- ‘You’ is one of the most engaging words in the English language. Make sure your content talks more about ‘you’ (your customers) and not ‘we’.
Why Just Having a Website is not enough
- Having a great looking website and filling it with mediocre or unfocused content represents a wasted investment and a missed opportunity.
- The internet is a huge and expanding universe. How will you get found?
- Google search rankings are increasingly determined by the quality of your content: how often it is accessed, bookmarked and shared.
- A content strategy based on publishing regular, useful and well produced content, together with effective use of social media will have more impact than relying on traditional ways of optimising websites for search engines.
- ‘Content’ can be blog articles, videos, photos, infographics, or anything that your audience will find interesting.
- A robust content strategy will help you reach new customers, engage them in your conversation, build trust, and win their business.
Get Found, Engage, Convert!
If you’d like help to get more from your internet presence give me a call on 01823 674167 or use the contact tab on the left.by