exploreB2B recently partnered with Content Marketing Institute and MarketingProfs to create this infographic which covers elements of why, what, where, and how of B2B Content Marketing that are necessary to execute on a successful campaign.
This illustrates the increasing importance of content-based approaches to marketing and the main objectives behind it. It’s interesting that written content still dominates.
In my experience, increasing numbers of smaller businesses are grasping the value of content marketing and realizing the impact it can have on long-term business success. They also see that the quality of the content, and how it relates to business issues faced by their customers, is crucial.
You can read the full article here: