Richard Hussey It’s Only Marketing When It’s Marketing

I talk to a lot of businesses about their marketing efforts. Many tell me about the various methods they are using: websites, email, social media and so on. Sometimes I find that what they are doing isn’t really marketing, but just ‘activity’. Here’s a few questions that you can use to review your own activity [...]

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Richard Hussey Go Beyond Features and Benefits – Look for the Compelling Story

Features and benefits are the staples of any basic sales training course. The ability to differentiate between what something is and the benefits that its features deliver to the user is an essential foundation of all sales and marketing. But really effective online marketing does more than this. Effective online marketing uses the power of [...]

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Richard Hussey Uses for an Old Blog Post – Get More Value from Business Blogging

Writing a good blog post takes time and effort. Identifying a relevant message, framing it in a way that resonates with your audience, making it interesting and entertaining – this all needs work. What a shame then if you only ever use that post once. Here’s a few thoughts on how you can get more [...]

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Richard Hussey Questions to Ask Before You Write Your Website Content

Website content matters. Possibly more than many businesses appreciate. It makes all the difference to whether anyone can find your site and to what they do when they get there. If you’re having a new site put together, refreshing your existing one, or perhaps wondering why your site isn’t delivering the results you expected, here [...]

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Richard Hussey So What Exactly Is Persuasive Website Content?

Website content needs to be persuasive. I know that sounds obvious – but is it really? How often do you read a website that really does a great job of persuading you to do something? And how many small business websites make a truly compelling case for their owners? So what is persuasive content and [...]

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Richard Hussey Want New Customers? Be Interested

With any marketing (and content marketing in particular) keep one thought at the front of your mind: your audience has complete freedom over whether or not to engage with your content. If there’s no reason for them to read what you produce, and no benefit to them, they have plenty of other things to be [...]

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Richard Hussey Content Marketing – Finding the High Value Sweet Spot

Effective content marketing needs a focus. With the right focus and sense of direction, finding suitable topics for blog articles, infograpics, videos, slideshares and so on should never be a challenge. The formula is relatively simple to understand. In fact here’s the simplest of diagrams to illustrate:           But, while the [...]

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Richard Hussey Websites, Content and Social Media – the B2B Online Marketing Jigsaw

There are many parts to your B2B online marketing jigsaw. And like any other jigsaw, if you look at one piece in isolation it can be hard to make sense of it. To know where it fits you need to have the bigger picture. Horia Varlan via Compfight This seems to be one of the [...]

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Richard Hussey Your First Website

The first thing many businesses need is a website. There are loads of ways you can get this set up but, as you’ll probably live with it for a while, it’s better to think it through beforehand. The option you choose will depend on a number of factors: Budget Your IT skills Your design skills [...]

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Richard Hussey Where Now for SEO?

Search Engine Optimisation – the art (or possibly science) of getting your website to rank as highly as possible in search engine results. What does this mean in the light of Google’s continuing updates to its ranking algorithms? Does it even still exist in the way that we previously understood? And can SEO specialists still [...]

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