I'll Help You Use Copywriting and Content to Grow Your Business
Get the words right and the job of selling becomes much simpler. The words on your website, on-line marketing and in your sales literature should tell a compelling story about you, your values, and the service you offer. Some of the most successful advertising in history uses few images and no clever gimmicks, just straightforward copywriting that customers could relate to - that is the power of words.
Successful businesses understand the power of words - and the value of good copywriting.
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What is Good Copywriting?
In short - good copywriting is anything that gets you the result you desire. It's not just about getting noticed - it's about getting the attention of people who will be interested in what you have to offer. Whether it's in a website, direct mail campaign or sales brochure, good copywriting has a defined audience and a clear purpose. Copywriters use words creatively to engage your audience and persuade them. Good copywriting is crucial to how you represent your business and is at the heart of every effective content marketing strategy.
Persuasive Content
Persuasive means understanding what motivates your target customers, and then writing marketing content that attracts them and tells them a compelling story about your service. It's not about creating website content or marketing literature that's pushy or in your face - people resist this. Copywriters are skilled at finding just the right combination of words and tone - making sure you get maximum return from your investment in on-line and printed marketing. As a Freelance Copywriter I will help you find and communicate the message that will engage your customers and make it clear why they need you. I can also help you plan and implement an effective Content Marketing strategy.
Everyone can afford great copywriting
Engaging a Freelance Copywriter is cost-effective because you only pay for what you need. Your website, sales literature and corporate publications will have more impact without costing the earth. And, while I'm taking care of your content, you can get on with the things you do best. I have produced effective content across a wide range of sectors including, IT, leisure, technology, automotive and education. Often somebody with an external view of your organisation, looking at your business with fresh eyes, will be better placed to see the things that will be most appealing to your customers.
I am Richard Hussey, a Freelance Copywriter based on the Devon-Somerset border. Find out more about me here
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'I am really pleased with your work and impressed by the huge difference the words make – It reads a lot more “Business like” and less technically numbing, but also shows Securious as being a professional company.' Pete Woodward, Securious Ltd
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